Menus not only inform customers of what your business offers, but gives a brief insight to your company. A well designed and well thought out menu can be as compelling as the food served… if not more! The menu is often the first thing a customer sees of your restaurant, whether it is online or in person, and that’s your first opportunity to make a return customer.
What is wayfinding you may ask? Wayfinding signage is all around us… all the time. It navigates readers through a city, hospital corridor or airport, calls attention to a storefront, or provides information about an exhibit. Wayfinding is essentially a succession of clues comprising visual, audible and tactile elements. The components of any visual wayfinding system exceed signs to encompass architecture, lighting, landscape and landmarks. A great wayfinding sign helps users experience an environment in a positive way and guides you from point A to point B. When designed and implemented successfully, the system can reassure users and create a welcoming environment, as well as answer questions before users even ask them.